Client: Ten North Group (formerly OLCDC)
Platform: Instagram Reels
Services: Video production and editing support
Objective
Support the launch and ongoing promotion of affordable housing initiatives by creating video content that showcases development milestones, resident experiences, and the broader economic empowerment mission—making complex housing programs accessible and emotionally compelling to community members and funders alike.
My Role
Video production and editing support for Ten North Group campaigns and events.
I edited this housing initiative feature, focusing on translating construction milestones and resident testimonials into narrative content that demonstrated progress without losing the human element. The edit balanced organizational messaging with authentic community voices.
Deliverables
- Instagram Reel highlighting housing development progress
- Edited sequence mixing b-roll and interview/testimonial moments
- Format optimized for Instagram’s vertical feed and discovery behavior
Outcome
The content supported stakeholder communication around housing milestones—providing Ten North Group with shareable proof of progress for donor updates and community newsletters. The storytelling approach established a template for future development project announcements.
Media
Process Note
This edit required balancing organizational messaging with resident voices. I structured the narrative around the resident experience—using their testimony as the emotional anchor, with b-roll providing context. Pacing was deliberate to ensure the message registered even with sound off.
Status: Draft — awaiting client approval for portfolio use. Rights: Ask client.