Client: Ten North Group (formerly OLCDC)
Platform: Instagram Reels
Services: Video production and editing support
Objective
Ten North Group needed to communicate the tangible impact of their community development work in Opa-locka—translating affordable housing initiatives, resident success stories, and neighborhood transformation into clear, engaging social-first content that would resonate with stakeholders, residents, and potential partners.
My Role
Video production and editing support for Ten North Group campaigns and events.
I provided editing support for this community impact feature, shaping raw footage into a concise narrative that highlighted resident voices and neighborhood progress. The focus was on clarity and emotional resonance rather than polished production—letting the real stories carry the message.
Deliverables
- Instagram Reel edited for vertical format and mobile viewing behavior
- Captions and pacing optimized for sound-off consumption
- Turnaround aligned with campaign launch timeline
Outcome
The content became part of Ten North Group’s ongoing storytelling toolkit—used to showcase community impact in stakeholder presentations and social channels. The format proved repeatable for future resident stories.
Media
Process Note
The edit prioritized authentic resident voices over heavy production. I focused on pacing that allowed emotional beats to land, kept captions readable on mobile, and ensured the narrative arc—challenge, action, impact—was clear within the first 3 seconds.
Status: Draft — awaiting client approval for portfolio use. Rights: Ask client.