Darren Reid
I help businesses turn content, research, and analytics into clear growth opportunities.
My background spans video editing, marketplace and resale operations (including Amazon), and digital marketing for arts non-profits, community organizations, and small businesses. I work in a customer-centered way—using data to spot patterns and trends—so content and campaigns line up with what audiences actually respond to. Business outcomes improve when creativity and analytics work together; that combined lens is how I help brands strengthen messaging, choose the right channels, and prioritize what is most likely to drive growth.
Early on, a lot of the work is learning and R&D—the same whether you are building a career or a business. That foundation is what makes later execution faster and more reliable.
Where creativity supports business outcomes
Most teams either focus on creative output or analytics reporting. I bridge both so your business can move faster with fewer guesses. Content direction is guided by audience signals and market context, then translated into clear actions your team can execute.
Data-Informed Creativity
Content decisions backed by research, not guesswork, so your team invests in what is most likely to perform.
Systems Over One-Offs
I build repeatable content systems that help your business scale output without sacrificing consistency or quality.
Continuous Learning
Your business stays competitive through ongoing testing, iteration, and adaptation to platform changes.
Clear Communication
Whether it’s a dashboard, video, or strategy plan, the goal is clarity that helps teams make better business decisions.
Housing Works Cannabis Co.
Budtender · New York, NY
Soilmate
Business Development Intern · Miami, FL
OneUnited Bank
Content Creation Intern · Miami, FL
Macy’s
Sales Associate
L.S. Tech Land Surveying
Field & Office Support
CADA
Freelance Digital Marketer · Miami, FL
ArtServe, Inc.
Arts & Culture Support
The Spice King — Keith Lorren
Freelance Video Editor · Pembroke Pines, FL
Opa-locka CDC
Social Media Coordinator · Opa-locka, FL
Fashion Institute of Technology
Certificate, Predictive Analytics for Inventory & Marketing
Florida International University
BBA, Business Analytics
Broward College
AS, Web Development
Let’s discuss your business goals.
If you need better-performing content and a clearer strategy, let’s map out a practical plan together.