Great SEO begins with intent, not just volume. Understanding why someone searches helps you create the right content type for that moment.
## The three core intent types
– Informational: user wants to learn
– Transactional: user is ready to act
– Navigational: user wants a specific destination
## Mapping intent to content
– Informational -> guides, explainers, and tutorials
– Transactional -> service pages and comparison pages
– Navigational -> branded pages and clear internal architecture
## Category strategy
Organize posts into clear topic clusters so users and search engines can understand depth and relevance.
## Closing thought
When intent and content type align, rankings and conversions tend to improve together.