Financial literacy & community empowerment
Watch on InstagramMy Work
A collection of videos I’ve edited, accounts I’ve managed, and campaigns I’ve contributed to across banking, composting, e-commerce, and lifestyle brands.
Video Work
OneUnited Bank
Financial education content centered on community empowerment and accessible storytelling.
Brand awareness campaign content
Watch on InstagramPersonal finance education content
Watch on InstagramEngagement-driven short-form storytelling
Watch on InstagramSoilmate
Eco-lifestyle marketing content using narrative-led short-form video and visual storytelling.
Eco-brand storytelling & sustainability messaging
Watch on InstagramProduct discovery & composting education
Watch on InstagramCommunity engagement & brand awareness
Watch on InstagramNarrative-led short-form video content
Watch on InstagramVisual storytelling for eco-lifestyle audiences
Watch on InstagramKeith Lorren / The Spice King
Product and recipe videos edited in Final Cut Pro X for YouTube, supporting brand growth into 1,500+ Walmart stores.
Brand & Marketing Campaigns
CADA
Freelance digital marketing for a Miami community development organization. Created campaign content, social strategy, and visual assets.
Opa-locka CDC
Social media coordination supporting community development campaigns and local engagement initiatives in Opa-locka, FL.
Keith Lorren Gourmet Seasonings
Digital marketing campaigns supporting strategic expansion into 1,500+ Walmart stores. Video production, product photography, and brand storytelling.
ArtServe, Inc.
Arts and culture marketing support including event promotion, visual content, and community engagement campaigns.
Accounts I Manage
Social accounts I’ve built and managed across TikTok, Instagram, and Pinterest. View full case studies →
@theoffice.clips15
Fan-first Office content with repeatable short-form formats that drive consistent reach.
@moderndayyhippie
Lifestyle storytelling and product-led clips designed for community growth and brand recall.
@reid_thrifts
Music mashups and thrift culture content calibrated for niche audience engagement.
Modern Day Hippie Couture
Brand photography and social storytelling supporting product positioning and conversion intent.
Modern Day Hippie Couture
Moodboards and visual trend curation used to shape creative direction and seasonal campaigns.
Web / SEO / Digital Experiments
darrenreid.us
This site. Built from scratch on WordPress with custom PHP templates, responsive CSS, and a design system created for fast iteration.
eBay Store
Marketplace product research, listing optimization, and resale analytics for an active eBay storefront.
Amazon Store
Product sourcing, pricing strategy, and marketplace analytics for Amazon seller operations.
Photography
Event and documentary photography covering live events, community stories, and campaign launches across South Florida.
CADA Conversations: Black Panther at Betsy Hotel
Event coverage at the iconic Betsy Hotel, South Beach — community storytelling through documentary photography.
View on Pixieset →Healing Hands Medical Center Launch
Launch event photography capturing the opening of a community healthcare facility.
View on Pixieset →Commissioner Chris Davis Fundraiser
Political fundraiser event coverage for Opa-locka community leadership campaign.
View on Pixieset →Opa-locka Community Corporation Board Retirement Dinner
Recognition dinner photography celebrating board leadership and community service.
View on Pixieset →AfroFuture by CADA
Cultural arts event photography — Afrofuturist celebration showcasing community creativity and vision.
View on Pixieset →Soilmate Composting
Content Strategy & Social Growth — eco-lifestyle brand storytelling, Reels production, and community engagement campaign.
OneUnited Bank
Financial Literacy Content Campaign — short-form video production focused on accessible financial education and brand visibility.
Keith Lorren Gourmet Seasonings
Video Production for Retail Launch — product and recipe videos supporting brand expansion into 1,500+ Walmart stores.
Want to Work Together?
Let’s build something that gets results.